An experienced, hands-on marketing expert responsible for leading the design, development, execution, and management of innovative, results-oriented, cross-channel marketing campaigns for top brands in Nigeria over the last 13 years. A seasoned digital marketing executive, leader and strategist with expertise in business communication, operational management, user experience development, product and process design, editorial/creative direction, customer acquisition, cost optimization and customer retention strategy.
I’ve served in different positions in my career, designer, programmer, sales person, researcher, strategist, manager and leader. As a result, I have a successful track record in leading the development of strategy, marketing content and media deployment for innovative brands, agencies and startups in online, retail, gaming and social networking spaces; helping me develop a unique ability to manage multi-disciplinary projects and navigate complex challenges. Years of experience have shown that understanding one’s business terrain means fewer missteps and missteps cost a fortune.
Constantly inspired and fascinated by the ever-changing world of media, with a skill set built on the art of leveraging digital technologies, architecting positive user experiences, converting users and engineering social media marketing strategies. Over the years I’ve learnt that lots of people have big ideas, but execution is what matters.