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Sonia Mugabo

Founder/Fashion Designer
Born and raised in Kigali – Rwanda, Sonia Mugabo (27 years old) is an ambitious, creative, and proactive young lady. In 2013, after completing a Bachelor of Arts Degree at Buena Vista University majoring in Visual Communication and Graphic Design, with a Digital Media minor, she returned to her native Rwanda to make a name for herself as an entrepreneur. Sonia Mugabo (“SM”) is a Rwanda-based fashion company that was established under the owner’s name in 2013. It employs local artisan talent to make high quality clothing that captures the essence of global trends but with an inspired edge that is purely African. A pioneer of Rwanda’s fashion industry, she is setting the standard for Rwandan fashion in global and local markets. Sonia’s has accumulated a wealth of experience in branding, communication, fashion, graphic design, PR and social media. She has participated in international trade shows and also been featured in several major publications such as: BBC, Der Spiegel, Elle France, the Guardian and was named one of the 30 Most Promising Young Entrepreneurs in 2017 in Africa by Forbes. By breaking barriers - creating an accessible and genuine brand story, Sonia is looking to scale and expand in other African markets and beyond.