Ringier entered the African market in 2011 with a clear focus on capitalizing on the massive digital potential of the market. Few years later, Ringier Africa is operating the leading classifieds and media groups on the continent - ROAM (Ringier One Africa Media) and RADP (Ringier Africa Digital Publishing). One of such platforms is PulseNG, which I am one of the individuals contributing to placing it as the foremost media and digital publishing firm.