Loading…
This event has ended. Visit the official site or create your own event on Sched.
avatar for Abiola Fabio

Abiola Fabio

ERDTERS MARKETING
CEO/Chief Strategist
Lagos
Abiola Fabio is CEO/Chief Strategist of Erdters an innovative marketing agencies helping brands and high profile personalities engage more with their audience and increase ROI via their digital platforms.


Fabio is a social media strategist with a track record of creating and implementing successful social media programs and understands the power of social media.Prior to Erdters, Fabio was the Head of Social Media and Community across Africa at Jumia, one Rocket internet's start-up where he managed social media processes and practice for 17 countries.His work has included successful digital campaigns across entertainment, finance and e-commerce industry.Fabio played a key role in generating digital revenues on Youtube for well known content owners in Nigeria including entertainment content giants Hip Tv, Nigezie Tv and Soundcity.In 2014, his strategic Independence day campaign for Kaymu tagged #iDreamOfANigeria which was aimed at creating strong affinity with Nigerians for the brand and owning the conversation on independence day was a major success hitting 80M+ impressions worldwide and gaining over 700 Press mentions.

Passionate about digital communication and an advocate of community marketing, he believes that the real value of customer communities is quality and efficiency—efficiency of reach, feedback, communication cycles, and amplification.Having worked with global brands and celebrities, Fabio is a popular commentator on how social media is changing the world of business.