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Latti Bamisedun

Latti is the founder of BWL Agency, a boutique PR agency based in Lagos, Nigeria. A highly seasoned PR expert, Latti has advised multinational companies such as PANDORA, MOET HENNESSY as well as many non-government, looking to expand their foot print in Africa.She studied Media and Communications in Birmingham City University where she graduated with an Upper 2:1. She holds a Chartered Institute of Public Relations (CIPR) Diploma in Public Affairs and Cimmunications.Latti started her career in music PR with Toast Press, a top PR agency in Brixton London that represented the likes of Florence & The Machine, Klaxons, James Blake amongst others. Following her time at Toast, she moved on to work with MBC PR – a music PR agency, founded by Barbara Charone and Moria Bellas with a roster that included Madonna, Mark Ronson, Keith Richards, Maroon 5, Melanie C (Spice Girls) and several more.With a passion and flare for fashion Latti took on roles with iconic fashion designer, Diane von Furstenberg as well as luxury retailers Selfridges and Matches Fashion. Before returning to Lagos, she took on a role with Topshop as a Personal shopper bringing forward her media skills to deal with their celebrity clientele.Upon her return to Nigeria, she took on the role as Head of PR for the InterContinental Hotel Lagos where she was responsible for the PR and marketing efforts of the world recognized brand.Ready for a new challenge, Latti re-joined Grayling, a Top global agency where she started off as an intern. She was hired to support with the company’s expansion to Nigeria – working with clients such as Hilton, Dubai Chamber of Commerce , Moet Hennessy and Jumia.A strategic business decision saw BWL and Grayling come together in an affiliate partnership with BWL named as Grayling’s exclusive affiliate in Nigeria giving her the best of both worlds. The opportunity to become an entrepreneur, grow her whilst remaining under the Grayling umbrella. BWL’s client portfolio now includes Pernod Ricard (Jameson, Martell, Absolut, and Chivas) Jumia amongst others.