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avatar for Jennifer Uloko

Jennifer Uloko

YANGABEAUTY
Founder
Lekki, Lagos
Anyone in the industry knows that you cannot really talk about the rise of the Nigerian beauty industry without really delving into the phenomenon of mobile internet in Nigeria. Prior to the introduction of Nigerian beauty brands like Sleek Beauty and House of Tara, beauty was a largely inaccessible craft, and trends were drawn from television and professional looking make up was expensive. The internet brought with it Youtube and Youtube brought life saving tutorials that demystified beauty trends and made more Nigerians willing to shop for products. But accessing the products was a problem few people knew how to solve. That is until beauty e-tailers like Jennifer Uloko stepped up.
Uloko graduated from Igbinedion University in 2011, with a degree in business management, so it was always a given that she would make something of herself in business. However the beauty industry explosion allowed her combine her interest in beauty products with technology and a vast network of beauty retailers in Nigeria and beyond. Since she started Yangabeauty in 2014, it has grown to become one of the premier beauty retailers, connecting beauty enthusiasts with their favorite products and proving that there is no passion that cannot be flipped into a profitable empire.