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Wednesday, February 28 • 9:00am - 10:30am
Email Marketing & Lead Nurturing: Generate, Engage, And Convert FULL

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What form of Digital marketing allows you to send personalized, informed messages to your target consumer group at anyplace and anytime? The answer—Email, popular because it is free, better for mobile marketing and big enough to fit in more content in a single message.

Email marketing is unarguably the best performing digital platform in terms of return on investment (ROI). Email experts must know how to attract customers and convert them to increase sales and revenues. Learn to write effective, engaging emails, how to go about planning, setting goals, content creation, delivering, measuring and testing.

Is this workshop right for you?
  • Marketers, Entrepreneurs, Business Owners and students who want to make a career in the marketing world will benefit from this course.
  • This workshop is also designed for all Digital marketing enthusiasts wishing to learn how to get immediate results with email marketing.
With hands-on, extensive practicals you will learn how to optimize email for mobile devices and ensure business longevity.

avatar for Omodara Adediran

Omodara Adediran

Lead consultant, Brandable Sketches
Omodara Adediran has over 5 years’ experience in Marketing Communications . Currently she works as a brand manager at Insight Publicis , where she is responsible for brand building across a wide range of industries. She also volunteers as a member of the child development team at... Read More →
avatar for Ayeni Ekundayo

Ayeni Ekundayo

CIO, Businessplus services
Ayeni Ekundayo is an alumnus of the Harvard University, Executive Program. With his hard work, he finally got into Harvard University where he took training in Digital marketing.Ekundayo has worked with numerous brands across the world as a digital marketing consultant to deliver... Read More →
avatar for Deola Kayode

Deola Kayode

Digital Strategy Manager, INSIGHT PUBLICIS
Deola Kayode is a Digital Strategy Manager at Nigeria's leading Advertising Agency, Insight Publicis. He is also an editor of Marketing Lab Africa and the Author of Digital Epidemic, a Strategic eMarketing Guide for growing your business in the age of Conneted Customers... Read More →
avatar for Abayomi Joseph Ojo

Abayomi Joseph Ojo

Abayomi J Ojo is the founder of House Of Jethro. Houseofjethro.com is the leading learning platform for event professionals, design experts, in the event industry, with the goal to bring the business-side, the artistic side, the marketing side and the storytelling side of being an... Read More →

Wednesday February 28, 2018 9:00am - 10:30am
Floor 3