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Monday, February 26 • 4:30pm - 5:30pm
Evolution of Native Advertising - Brand Storytelling

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Limited Capacity seats available

In this session, we examine the emergence of native advertising trends and their effectiveness in communicating a brand's message across to the target audience. Using the #Pulse36 campaign as a case study, we explore the various elements that make for an effective native advertising campaign.

  • Pointers on quality content from the brand’s perspective.
  • Tips on content presentation and a well thought-out distribution strategy.
  • Elements/features of compelling content including content direction, format, length, Demographic and targeting etc.

avatar for Folahan Abudu

Folahan Abudu

Digital Strategist (Online Marketing, Digital Commerce & Digital Payments), DIAGEO
I’m a digital enthusiast with a passion for growing strong formidable brand with 7 years experience in digital transformation across diverse industries.Prior to being at diageo as a digital manager, I worked at fidelity bank as a digital payment product manager, UBA group as an... Read More →
avatar for Segun Adekoye

Segun Adekoye

Team Lead, Social Media, ACCESS BANK PLC
Started my professional career at Zenith Bank PLC in the marketing department. Harnessed my business development skills as a client services executive, strategy and business development officer in the media and advertising industry.I have extensive knowledge and experience as a digital... Read More →
avatar for Tunde Kara

Tunde Kara

Head, Play Studio (Africa) || Country Head Sales & Digital Strategy (Nigeria), RINGIER AFRICA
Tunde is passionate about Marketing communications, Sales and Brands;He currently heads Ringier's PlayStudio, for the African market (currently Nigeria, Ghana and Kenya).Play Studio is a Creative Content Production agency that works with brands on content based - story driven campaigns... Read More →
avatar for Dami Khadijah

Dami Khadijah

Brand & Marketing Lead/Brand & Content Strategist, TEDXEUSTON & EX BBC WORLDWIDE
Dami Khadijah is a marketeer, brand builder and visual storyteller with experience working at BBC Worldwide, TEDxEuston and European Bank of Reconstruction and Development. Having worked with BBC StoryWorks which is the BBC’s global creative content division, part of BBC Advertising... Read More →
avatar for Opeyemi Lawal

Opeyemi Lawal

Senior Manager Digital, Media & Brand Sponsorships, AIRTEL NIGERIA
Goal oriented and insights driven marketing specialist with strengths in brand management, digital marketing, media strategy and communications. With my strong analytic, evaluation and projection skills, i am excited by change and constant ability to do better.My interests include... Read More →

Monday February 26, 2018 4:30pm - 5:30pm WAT
Innovation Stage