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Wednesday, February 28 • 3:00pm - 4:00pm
Building Lasting Customer Relationships Within Communities FULL

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Building Lasting Customer Relationships Within Communities focuses on how brands can leverage online communities to gain a better understanding of their audience, maximise feedback, reward loyalty and spur advocacy with the overall aim of helping brands make informed marketing decisions and driving sales.

avatar for Tola Obi

Tola Obi

A seasoned Advertising Practitioner, Tola started her career in mainstream advertising while she was on the board of DraftFCB Interactive Limited as a director. She took over the management, turning around its fortune within the first year. Tola is passionate about social media and... Read More →
avatar for Lilian Williams

Lilian Williams

Strategist, Interactive CT
A BSc Psychology graduate with an Integrated Brand Experience training, Lilian is passionate about bridging the gap between brands and their consumers. Her vision is to see every brand she works on becoming a culture reference for consumers.

Wednesday February 28, 2018 3:00pm - 4:00pm WAT
Floor 2