This event has ended. Visit the official site or create your own event on Sched.
Back To Schedule
Wednesday, February 28 • 1:30pm - 2:30pm
The Artist as a Brand… Defining Your Value

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
Limited Capacity seats available

There has been a growing concern as regards the role of social media in harnessing the brand value of the Nigerian artiste. Does social media actually harness the brand value of these artists or does it cheapen their brand value? It is a known fact that social media has its perks but then in it lies the peeves of over exposure and accessibility. Thus the reason for this panel; to look into social media involvement in terms of an artiste’s brand value. In this regard is Social media a blessing or a curse?

Moderator: Maria Okanrende
Panel: - Akintunde Bada (MTV, Nigeria), Oyebowale Akideinde (Boomplay Music), Godwin Tom (Godwin Tom Company), Lanre Masha (Trace), Tiwa Savage (Entertainer)

Wednesday February 28, 2018 1:30pm - 2:30pm WAT
Innovation Stage