In this digital age, it has never been more expensive for small and medium businesses to get their customers' attention. It's quite noisy out there and having a good product/service offering or being able to merely acquire customers is no longer a competitive advantage.  Your competitive advantage is now in your brand and the quality of your customer relationships. This session will share with participants how to use loyalty marketing and similar practices to reach customers, improve relationship with them and drive repeat sales in their businesses.