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Wednesday, February 28 • 3:00pm - 4:00pm
Harnessing The Power of Influencers For Brand Growth

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If influencer marketing is not part of your brand marketing strategy in 2018, it’s time to consider it. Social media Influencers have changed the way consumers discover and interact with brands. Research shows that 83% of consumers trust influencers more than they do billboards or traditional celebrity endorsements. Contrary to popular belief the power of social media influencers is not limited to the number of followers amassed but the ability to engage, curate/create and most importantly drive actions.

Influencer marketing is still a third or fourth consideration for many Nigerian brands. Attention is currency and this session will show brands how to get ahead of the curve and learn the next trends in influencer marketing.

During this masterclass OMG Hypebuzz will share their experience working with top tier influencers, brands and agencies and give deeper insights of how to successfully harness the power of social media influencers for brand growth. 

You will learn:
  •  How to select the right influencers for your brand campaign.
  • Platform Effectiveness - One of the most important elements in harnessing influencers for brand growth, is using influencers and the platforms they exist on in the right way. 
  • Driving Conversions - Influencers can help you drive tangible actions but far too often the concern is only with numbers of views, likes, reposts and retweets (Vanity metrics). We’ll show you what you should really be looking for to judge if your campaign has been a success and how to calculate the true ROI.

avatar for Frederik Obasi

Frederik Obasi

Frederik Obasi, is a serial entrepreneur and investor. Day to day Frederik manages brand partnerships for some of the best talent in sports and entertainment in Africa and the UK.

Wednesday February 28, 2018 3:00pm - 4:00pm WAT
Experience Stage