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Friday, March 2 • 1:00pm - 2:00pm
Design, Perception & Identity FULL

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Founded in 2011 by Rukky Ladoja and Obida Obioha, Grey’s thematic collections revolve around the concept of simultaneously globalising and localising African culture using contemporary fashion as a medium.  Taking ideas or stories rooted in the traditions of Ladoja’s culture and making them globally relatable.
Our priority is to explore ways to make culturally inspired fashion approachable while providing feminine style options for women who are looking to incorporate beautiful fragments of African society directly into their cosmopolitan wardrobe. Previous seasons have seen collections based on basket weaving and traditional royal accessories local to western African cultures and identities; breaking the norms and ideas behind these traditions into bold woven and screen prints while keeping the shapes contemporary and functional.
Over the years, as well as presenting at the prestigious Lagos fashion and design week annually, Grey has had successful presentations at the international fashion showcase at London fashion week. It has also focused its marketing and sales strategies towards trade shows such as the WWD Women’s Magic trade show in Las Vegas. Rukky Ladoja has won local awards for her contemporary designs and for being a pioneer in the Nigerian ready to wear fashion industry including the British council Young creative entrepreneuraward in 2013.
In this panel session we explore how design helps to construct and inform our identity and perception, including the following:
  • Using clothing as communication:communicating gender, social identity and consumer culture.
  • Are you what you wear? Dissecting the identity of the fashion label vis a vis the identity of the label’s target customer.
  • The evolution of a brand’s aesthetic,including the impact of appealing to an international market on your brand’s aesthetic and design.
  • How creative elements in the visual identities of brands affects consumer perception (luxury v high street /affordable)

avatar for Latti Bamisedun

Latti Bamisedun

Latti is the founder of BWL Agency, a boutique PR agency based in Lagos, Nigeria. A highly seasoned PR expert, Latti has advised multinational companies such as PANDORA, MOET HENNESSY as well as many non-government, looking to expand their foot print in Africa.She studied Media and... Read More →
avatar for Tsemaye Binitie

Tsemaye Binitie

Head Designer/Founder, TSEMAYE BINITIE
Tsemaye Binitie (Shey-mah-yeh Bee-nee-tee-a) launched his namesake fashion label following on from stints on the creative teams at Stella McCartney, John Richmond and Burberry. The Tsemaye Binitie label is a contemporary fashion brand, characterised by exquisite clothing encapsulating... Read More →
avatar for Veronica Odeka

Veronica Odeka

The name Veronica Ebie-Odeka is one easily recognized by all in the fashion, entertainment and lifestyle industry. She is an international stylist born and raised in Houston Texas, USA with a ten year background in high fashion runway modeling, print, and commercial and spokes modeling.Upon... Read More →
avatar for Tokini Peterside

Tokini Peterside

Founder & Director, ART X LAGOS
Tokini Peterside is the Founder and Director of ART X Lagos, West Africa’s first international contemporary art fair, which debuted in 2016. She created ART X Lagos to widen Nigeria’s connection to the contemporary art scene in Africa and internationally, to contribute to the... Read More →

Friday March 2, 2018 1:00pm - 2:00pm WAT
  Panel, NXT Stage