Social Media Week Lagos

How best can we tell our stories? How human can we make them? Who is listening? What does Target Audience even mean? How do we create resonating and thumb stopping content in a world where the average attention span is quickly depleting? 


In June, I decided to let the Twitter community know of my amazing girlfriend by wishing her a happy birthday. Thousands of retweets and comments later  I earned the title of 'Twitter Lover Boy' among my peers in the Digital Marketing Community.


But what I have learned from my spontaneous acts of love is a crucial lesson for brands; in how they tell their stories, how they demand attention in an attention deficit world and how they craft the perceptions of their target audience. 


This session will explore how brands can recreate themselves as human rather than a logo on social media platforms. 'WILFPPOMGOSM 'will draw insights from the successes as well as the failures of  campaigns in the past year and uncover how brands can draw inspiration for the future of digital and marketing communications in Nigeria.


The meetup will be a chance for the active digital and connected audience to share their own experiences and at the end of it, be able to model  new lessons to craft a future where marketing and marketing communications is not just blasted out for whoever cares to listen but is crafted in such a way that is deserving of reciprocity in the social conversations.