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Tuesday, February 27 • 6:00pm - 7:00pm
Driving Travel Decisions And Building Symbiotic Communities

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The power of SoMo - Social Media and Mobile Technology- in driving travel decisions is an evolving conversation that digs deep at the heart of stakeholders in Nigeria's travel and tourism industry. In today's world, it is becoming increasingly obvious that the key to growth is in building communities; and this can be accelerated by engaging the symbiotic relationship between social and mobile. Indeed, a strategic convergence between these two bed fellows is instrumental in creating and curating unique experiences for enthusiasts, patrons and investors.

So what really does this mean for travel business owners? How can tour operators and travel agents plug into this reality to scale their businesses to the next level? What is in it for investors looking to explore blue ocean opportunities in this sector? What are the existing tech tools that can be deployed by travel and tourism businesses to drive growth? What are the gaps in travel tech development and how can they be filled? How can functional communities be built and engaged for social impact and business profitability?

These and many more are the issues to be discussed by the panelists in this session. The overall aim is to explore the exponential impact of travel technology on social media engagement and how it can be profitably deployed to build new communities and encourage collaboration.

avatar for Sam Adeleke

Sam Adeleke

Chapter Leader, Travel Massive Lagos
The Lagos Chapter of Travel Massive brings together everybody that works in the travel industry - tour operators, travel agencies, state tourism boards, online travel companies, hotels, airlines and travel aficionados. Our events and activities are aimed at promoting ideation, tech... Read More →
avatar for Bukky Akomolafe

Bukky Akomolafe

Commercial Manager, Travelstart
Bukky Akomolafe is the Commercial Manager at Travelstart, Africa’s largest online travel agency. With offices more than four offices in Africa and the Middle East, Bukky is in charge of Travelstart Nigeria’s local brand strategy, offline marketing and selecting mutually beneficial... Read More →
avatar for Michael Balogun

Michael Balogun

My name is Michael Balogun. A Tony Elumelu Entrepreneurship selectee for 2016, CEO and Co founder of Xtrm Tours 2 Nigeria Limited. Also a senior Contributor on Tripadvisor with 46,000 Readers on my account. Il love the outdoor and traveling in general and i guess that was why it was... Read More →
avatar for Ayeni Ekundayo

Ayeni Ekundayo

CIO, Businessplus services
Ayeni Ekundayo is an alumnus of the Harvard University, Executive Program. With his hard work, he finally got into Harvard University where he took training in Digital marketing.Ekundayo has worked with numerous brands across the world as a digital marketing consultant to deliver... Read More →
avatar for Temitayo Ige

Temitayo Ige

avatar for Yejide Runsewe

Yejide Runsewe

Experience Curator, Naija Nomads
Naija Nomad's curate and create unique experiences for the green passport holder. So imagine an online platform where you get all the tips and tricks of traveling with a green passport, get inspiration from or inspiring fellow green passport travelers, sign up for their uniquely curated... Read More →

Tuesday February 27, 2018 6:00pm - 7:00pm WAT
Experience Stage