Factors such as high foreign exchange rate, high unemployment and large youth populations have created the governmental and economic will to make Nigeria and Africa less resource dependent... and this is where business technology steps in.
Without sales no business can survive. Most businesses in Nigeria and Africa have been limited to their local communities/urban areas with limited trade in distant locales, leading to locked up opportunities for business growth. We will explore how technology is making distant locations closer, as well as practical cases of businesses disrupting their industries by using technology to sell offline to attain scale and profitability.
Panelist will discuss:
- Importance of doing market research.
- The type of products/services & strategies suitable for direct sales.
- Things to consider in selling to the mass market, dealers and distributors.
- New technology tools to enter new markets and new locations.
- Achieving sustainable presence in the market online & offline
- How important is speaking & presenting in local dialect to push sales?
- How businesses can still benefit from new offline sales
- How does season affect some products?
- New ways to execute Door to Door & in-store merchandising sales
- How technology online is helping to extend need ways of marketing offline
- New ways to access sales & marketing intelligence for decision making to drive sales.