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Wednesday, February 28 • 10:30am - 11:30am
The Future Of Selling In Africa: New Customers & New Locations

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Factors such as high foreign exchange rate, high unemployment and large youth populations have created the governmental and economic will to make Nigeria and Africa less resource dependent... and this is where business technology steps in.


Without sales no business can survive. Most businesses in Nigeria and Africa have been limited to their local communities/urban areas with limited trade in distant locales, leading to locked up opportunities for business  growth. We will explore how technology is making distant locations closer, as well as practical cases of businesses disrupting their industries by using technology to sell offline to attain scale and profitability.


Panelist will discuss:
  • Importance of doing market research.
  • The type of products/services & strategies suitable for direct sales.
  • Things to consider in selling to the mass market, dealers and distributors.
  • New technology tools to enter new markets and new locations.
  • Achieving sustainable presence in the market online & offline
  • How important is speaking & presenting in local dialect to push sales?
  • How businesses can still benefit from new offline sales
  • How does season affect some products?
  • New ways to execute Door to Door & in-store merchandising sales
  • How technology online is helping to extend need ways of marketing offline
  • New ways to access sales & marketing intelligence for decision making to drive sales.

Speakers
avatar for Seun Abolaji

Seun Abolaji

Sales/Brand Director, WILSON'S JUICE
Seun Abolaji was born and raised in new bussa Nigeria. At the age of 8 he migrated, grew up and went to university in the USA. He is passionate about creating a better life, thus the lemonade business. The business started as a smoothie and other fresh squeezed juices stand at Covenant... Read More →
avatar for Bayo Adedeji

Bayo Adedeji

Snr Finance Manager, AMAZON
Bayo Adedeji is a retail expert with years of real world experience and knowledge that connects the dots between the past and future to help drive and deliver sales, profit and turns while building sound financial foundations and developing executable operational strategies.During... Read More →
avatar for Tunji Meshioye

Tunji Meshioye

Head, Marketing & Corporate Communications, BET9JA
An experienced, hands-on marketing expert responsible for leading the design, development, execution, and management of innovative, results-oriented, cross-channel marketing campaigns for top brands in Nigeria over the last 13 years. A seasoned digital marketing executive, leader... Read More →
avatar for Segun Ogunlana

Segun Ogunlana

Founder & CEO, KANAKO
Segun is a systemic designer & salesman. He is the founder at Kanako and Afripreneur which are social innovations with a focus on using technology to provide infrastructure support for businesses & entrepreneurs to attain scale and success.
avatar for Ized Uanikhehi

Ized Uanikhehi

Social Producer, CNN AFRICA
Ized Uanikhehi is a digital media consultant with a mission to optimize digital marketing efficiency for organizations in Africa.Convener of the DigiClan Africa community (A community of African digital marketers and enthusiasts in careers spanning all aspects of digital media where... Read More →


Wednesday February 28, 2018 10:30am - 11:30am
Experience Stage

Attendees (452)