Social Media Week Lagos

Influencer marketing is one of the most promising and underappreciated disciplines in the digital marketing mix. The notion of engaging people with the capacity to influence desirable audiences is not only attractive, but can also be incredibly effective when managed properly.


Influencer 2.0 The Future Of Influencer Marketing is a masterclass that opens an entirely new world to companies looking to connect with increasingly elusive and discerning audiences in ways that are more natural and relatable. As people are becoming more connected and mobile, companies have to explore creative approaches to earn attention and build relationships. The result? New relevance.


Participants will learn how influencer marketing is evolving and how to connect the dots between “influencer marketing” as it exists today to “influencer relations” of the future.