Social Media Week Lagos

There is a blueprint for creating consistently engaging and viral content. That blueprint is hedged in understanding patterns in user behaviour. These patterns can be properly mapped with the right data collection and analyses tools at your disposal. Successful content creators have to constantly look at the data and understand the consumption patterns of their target audience, to achieve that fine balance between creating content that is both engaging/viral and ultimately improves the experience of those who engage with them. Content, Data And Virality: Building Consistently Successful Online Campaigns is a masterclass that will help attendees again a deeper understanding of the connection between data and content.