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Wednesday, February 28 • 1:30pm - 2:30pm
Show Me The Money: Making Subscription Revenue Models Work For African Media

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Media companies around the world have seen paid subscriptions surge - can this revenue model be replicated successfully in the African context? The theme of SMW Lagos 2017 is “Closer,” which is fitting, because one of the most interesting things happening in media today is the growth of paid memberships in media communities. 


Whether it’s the venerable New York Times, or new disruptors like The Information, more media companies are learning how to turn drive-by viewers - who consume content for free - into loyal audiences who make recurring payments in return for access. Not only do these companies secure predictable revenue every month, subscriptions deepen the relationship between publisher and community member.


Can this model work in our African context? Would African audiences pay a subscription for content? The answer is a resounding yes, and 5 companies at the forefront of experimenting with subscription payments will show us how.

Speakers
avatar for Shola Akinlade

Shola Akinlade

Co-Founder/CEO, PAYSTACK
Shola Akinlade is the Co-Founder and CEO of Paystack, an online payments company that helps African merchants get paid by anyone, anywhere in the world.Over 7,000 businesses use Paystack to collect both one-time and recurring payments, including some of Nigeria’s largest brands... Read More →
avatar for Elizabeth Amkpa

Elizabeth Amkpa

General Manager, Kwesé Tv Nigeria, KWESÉ TV
Elizabeth Amkpa is Nigeria Country Manager for Kwesé TV. a distinctly African entertainment company, disrupting the industry by breaking through the confines of traditional approaches to broadcasting. Kwesé is a brand of Econet Media Limited, the media arm of Econet, one of Afr... Read More →
avatar for Jason Njoku

Jason Njoku

CEO, IROKO
CEO. Founder. Nollywood. Consumer Internet. Investor
avatar for Linda Ochugbua

Linda Ochugbua

Head Of Online Sales, BUSINESSDAY NEWSPAPER
Linda Ochugbua specializes in Media and Brand Communication. After completing her Master's at the University of Surrey and working for a few years in the UK, she returned to to Nigeria in 2012 to work with BusinessDay Newspaper.At BusinessDay, she previously managed the SME depar... Read More →
avatar for Emmanuel Quartey

Emmanuel Quartey

Head Of Growth, PAYSTACK
Over 7,000 businesses of all sizes use Paystack’s modern, secure payment gateway to accept one-off and recurring payments online. Paystack merchants include some of Nigeria’s best-known brands, such as Domino’s Pizza, Taxify, Axa Mansard, BusinessDay, God is Good Motors, an... Read More →
avatar for JJC Skillz

JJC Skillz

CEO, SCENEONE PRODUCTIONS
Popularly known by his stage name JJC, Abdul Rasheed Bello is CEO of Scene One Productions, the subscription movie streaming site and home of the popular web series, Jenifa’s Diary.


Wednesday February 28, 2018 1:30pm - 2:30pm
Experience Stage

Attendees (275)