It is difficult for young people in Africa to get reliable and high-quality information about sex, love and relationships, and our aim is to provide this information in an open, honest, non-judgmental way. It’s actually a fundamental human right to have sexual pleasure and have safe, satisfying and happy relationships. So if we know people are looking for this info offline and online, why aren’t we providing them with the info they’re looking for? We believe this is possible, with the right strategy.
Love Matters uses “pleasure” as a hook to engage our online communities to talk about sexuality and gender rights and to help them making better choices in their lives. Our online approach means young people can access reliable information via their mobile phones or personal computers. Their anonymity is guaranteed and they can look into topics without being judged.
We at Love Matters put this information online because we want 3 things:
- We are able to bypass traditional gatekeepers who could censor this information.
- With the growing explosion of Internet access specifically mobile Internet, we can reach even more young people than ever before.
- Because young people want to know about sex. and besides the bad things, they want to know about the GOOD things. The do’s and don’ts. how to have orgasms! Also they want to read stories of people who know how to have them!
Blush-Free Conversations On Love, Sex, And Relationships In The Digital World will highlight factual stuff – like all about women’s and men’s bodies, birth control, and sexually transmitted infections. But we also have the pleasure and emotional side – like how to make love and how to have safe and satisfying relationships. This session share ideas of using social media to promote Sexual and Reproductive Health Rights in a fun way especially for our young audience.